In order to promote the various collections of the brand, I developed a pop up store inspired by the Swiss chalet. The space takes up Breitling’s retail codes by merging them with Swiss design and highlighting local materials. There are thus product displays, a sales area and a lounge to relax. The store would take place in ski resorts such as Zermatt, Gstaad or Aspen.
Client
Breitling (fictional work)
Year
2023
